Image via Wikipedia I recently conducted two pieces of market research independently of each other, about how people source their couriers. The idea being from the results, I would determine where to focus the advertising budget for the business this year.
The first piece I surveyed a cross section of the business community about how they sourced a courier. In the second piece I asked new customers how they found our services.
The results I think are quite interesting.
92% of people in the first survey said they would use the Yellow Pages to source a courier should they need one. They would ask around for recommendations second, after they had used the Yellow Pages.
In the second survey 75% of our customers found us through a search engine on the Internet. The rest came from a mixture of leaflets and recommendations. Not one mention of a telephone directory, on line or offline.
This confirms my belief that advertising should be a mix of mediums and not focus on just one specific area.
What was also interesting was the business community clearly stated they did not buy on price alone, every customer who used us in the second survey stated we had the best value for money service. The whole package that we offered was better than just getting a price, the care in delivery was exceptional.
Quoting one customer.... 'You delivered a glass display cabinet over 300 miles without breakages. Upon collection your driver dismantled it, wrapped it and then at my delivery address, carefully unwrapped it and re-assembled it. It looks perfect. No-one else would do the job as the cabinet was made of glass and not easily transportable without breakage. I really liked the way you worked on transporting the cabinet rather than telling me how hard, how difficult and it couldn't be done. I will definitely use you again. I don't know why more retailers don't use you, you certainly are a well kept secret.'
Boy, that was good to hear!
Regards
Sarah
Chelmsford Courier and parcel deliveries
No comments:
Post a Comment