Knowing it all, good business ethics?

I found this interesting blog today:

There has been a lot of hype and noise surrounding Steve Jobs' appearance at the WWDC conference and not just because of the new iPhone launch either. His gaunt appearance started a furore amongst the tech analysts and journalists as to how his health was, it was material they claimed.Sally Church, Oncology Market Trends, Jul 2008The whole article is a good read, and having met Sally on several occasions, I know where she is coming from.

Couriers need a lot of information and if the truth be told, if a companies transport was going well, would we be in there collecting and delivering?

If we knew the health of one of our main customers, would it affect the service we gave them? Would we still be available?

I know we would be.

In business, others don't think that way and does knowing all the minute details make a difference? To them it does.

So, what exactly does being ethical in business mean?

Sarah

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